Start Here
Pick your product
Click a product tab at the top.
Open your channel
Each channel — paid and organic — is its own editable box. Channels are separate.
Edit & paste your link
Change any field and paste the link to your video or image. It auto-saves.
Track ads over time
When you change a paid ad, click + Add version — the old one stays. Enter spend & results from the ad manager; the hub ranks versions best → worst by cost per result and badges your Best performer. Mark Keep / Cut to record your decision.
Schedule it
Add the date and time in the Calendar tab.
Hydrocolloid Rolls
Paid Ads
Editing an ad saves it as a new version — the old one stays. Each entry is one ad you’ll copy-paste into the channel. Add as many ads per week as you need with + Add ad, tag each with its Planned week (the dropdown groups them by week and counts them), ★ rate them and mark Keep / Testing / Cut.Organic
Post weekly (2–3×). Each channel is separate.Ovena Collagen
Paid Ads
Editing an ad saves it as a new version — the old one stays. Each entry is one ad you’ll copy-paste into the channel. Add as many ads per week as you need with + Add ad, tag each with its Planned week (the dropdown groups them by week and counts them), ★ rate them and mark Keep / Testing / Cut.Organic
Post weekly (2–3×). Each channel is separate.Sock Aid
Paid Ads
Editing an ad saves it as a new version — the old one stays. Each entry is one ad you’ll copy-paste into the channel. Add as many ads per week as you need with + Add ad, tag each with its Planned week (the dropdown groups them by week and counts them), ★ rate them and mark Keep / Testing / Cut.Organic
Post weekly (2–3×). Each channel is separate.Compression Socks
Paid Ads
Editing an ad saves it as a new version — the old one stays. Each entry is one ad you’ll copy-paste into the channel. Add as many ads per week as you need with + Add ad, tag each with its Planned week (the dropdown groups them by week and counts them), ★ rate them and mark Keep / Testing / Cut.Organic
Post weekly (2–3×). Each channel is separate.Care Wash (Saline)
Paid Ads
Editing an ad saves it as a new version — the old one stays. Each entry is one ad you’ll copy-paste into the channel. Add as many ads per week as you need with + Add ad, tag each with its Planned week (the dropdown groups them by week and counts them), ★ rate them and mark Keep / Testing / Cut.Organic
Post weekly (2–3×). Each channel is separate.Keywords & Targeting
What each channel actually targets
Google Search
Seed from problem words, expand in Keyword Planner, run phrase + exact match, add negatives, then mine the Search Terms report weekly.
Google Shopping
Google matches your Shopify feed — your product title, type and price ARE the keywords. Optimize those.
YouTube
Keyword themes plus in-market audiences; you can also target specific channels/videos as placements.
Meta
Not keyword-based. Lookalikes of your purchasers, interest stacks, and custom audiences from your email list.
TikTok
Use the TikTok Creative Center for trending hashtags and sounds; watch what competitors ride.
Build buyer title lists (nurses, DME buyers, clinic owners) and refine with LinkedIn audience tools.
Amazon
Cerebro then Magnet for high-volume buyer terms. Where you already sell — and these double as seeds for Google.
How to land on the best keywords
Start with their words
How would a caregiver, nurse or buyer describe the problem? ‘wound that won’t heal’, ‘swollen legs after a shift’. Customer language beats clinical jargon.
Expand with tools
Google Keyword Planner (free) and Helium 10 (Cerebro / Magnet) on Amazon, where you already sell — Amazon buyer terms are gold and feed Google too.
Bucket by intent
Problem (how to clean a wound) · Product (collagen wound dressing) · Brand (Ovena) · Competitor. Put the most budget where intent = ready to buy.
Match types + negatives
Start phrase + exact, not broad. Add negatives — free, cheap, DIY, jobs, salary — so you don’t pay for clicks that never buy.
Let the data prune
Each week read the Search Terms report: promote converters to exact, cut the wasters. Same win / keep loop as your ad versions.
Seed keywords by product
Starting points (also your Amazon / Helium 10 seeds) — grouped exact/phrase vs. intent.Hydrocolloid Rolls
Exact/phrase: hydrocolloid bandage roll, cut to size hydrocolloid, blister bandage roll, pimple patch roll, large hydrocolloid dressing. Intent/broad: bulk pimple patches, hydrocolloid sheet, blister prevention running, acne patch alternative.
Ovena Collagen
Exact/phrase: collagen wound dressing, diabetic ulcer dressing, pressure ulcer dressing, advanced wound dressing, collagen powder wound. Intent: how to heal a wound that won't close, slow healing wound dressing, dressing for diabetic foot ulcer.
Sock Aid
Exact/phrase: sock aid for seniors, sock helper elderly, tool to put on socks, sock aid arthritis, dressing aid. Intent: how to put on socks after hip surgery, arthritis dressing help, sock aid for back pain.
Compression Socks
Exact/phrase: 20-30 mmHg compression socks, diabetic compression socks, compression socks nurses, compression socks swelling, knee high compression socks. Intent: best compression socks for nurses, swelling relief socks, compression socks for standing all day.
Care Wash (Saline)
Exact/phrase: sterile saline wound wash, wound cleanser spray, saline wound rinse, how to clean a wound, wound wash no sting. Intent: best wound cleaner for kids, no sting wound spray, saline rinse for wounds.
Email Flows
Cold Outreach — Providers (B2B)
Your full wound-care shelf, from one supplier
Lead with the value to a practice: stop juggling vendors. Ovena carries the complete line — collagen, saline, dressings, compression — at competitive cost with easy reordering. Free sample pack to start.
Sample card + line card + price sheet
A physical sample, the full line card, and a price sheet. The QR points to a 'Request your free samples' landing page with a short form.
A quick cost comparison
Short bump focused on savings: most practices cut wound-care supply cost switching to Ovena. Non-openers get a resend with a new subject.
Never run out, never overpay
Supply efficiency: standing orders, fast restock, one invoice. We keep your shelf stocked so staff aren't chasing supplies.
The margin on in-office dispensing
Engaged contacts only: the Ovena Plus kit economics and the dispensing margin for practices — one source, profitable.
Facilities line card + bulk pricing
Sock aid + compression for facilities (assisted living, OT/PT), with a bulk pricing sheet.
A launch offer for your practice
First-order discount + a free sample with the first case. Lock in launch pricing.
How clinics cut wound-care costs with Ovena
Responders / sampled only: a de-identified look at how a practice consolidated suppliers and saved, plus a standing-order CTA.
Branch rules: a reply at any point stops the sequence and routes to Alexis (respond <1 business hour). Opens-but-no-reply keep getting bumps. No engagement by Email 6 → pause and move to a quarterly nurture list.
Website Welcome — Pop-up Signup
Welcome — here's your 10% code
Deliver the code (THANKYOU10). Warm welcome, one clear 'Shop now' button, and what Ovena is in one line.
Why clinicians and caregivers trust Ovena
The Ovena story + Dr. Chahine credibility. Build trust before the second ask.
Which Ovena is right for you?
Quick product guide / best-sellers, sorted by need (wound care, compression, mobility). Help them self-select.
Your 10% code expires soon
Urgency reminder on the code, with the best-seller and a single CTA.
Branch rules: a purchase at any step exits the Welcome flow and starts Post-Purchase. No purchase after Email 4 → graduate to the regular newsletter so the list stays warm without over-emailing.
Post-Purchase — After an Order
Thank you for your order
Order confirmation + a warm thank-you + Dr. Chahine welcome-video placeholder. Sets the relationship.
Your Ovena order is on the way
Shipping confirmation + tracking link.
How to get the most from your Ovena
Product-specific how-to: collagen application, compression donning (with the sock aid), the Care Wash routine, or cut-and-apply for the roll.
How's it going? Leave a quick review
Review request + UGC ask, with an optional referral code.
BRANCH BY PRODUCT
Consumables (Collagen, Care Wash, compression cleanser, hydrocolloid roll): 'Running low? Reorder — or Subscribe & Save and never run out,' timed to ~2-3 weeks of use. Durables (Sock Aid): cross-sell compression. Compression socks: 90-day replacement reminder + sock-aid cross-sell.
Branch rules: Email 5 is chosen by product type. Consumables drive reorder and Subscribe & Save (your steadiest revenue — collagen and Care Wash especially). Durables drive a cross-sell instead, since there's nothing to reorder yet.
Calendar
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